The “X” platform (formerly Twitter) launched two new subscriptions on Friday, exactly a year after Elon Musk bought the social network, which is currently suffering from financial difficulties, reports Al-Rai daily.
Users can now choose from three plans: the Basic plan, the standard plan (Premium, formerly known as the “Blue” service), and the premium plan (Premium +), at prices of $3, $8, and $16 per month, respectively.
In addition to the benefits included in the Premium plan, Premium+ subscribers will benefit from better viewing of their messages (giving them a greater chance of being read and generating interactions), and they will not see any cross-platform advertising.
The cheapest option includes basic editing tools (including the ability to correct a message or post longer videos), two-factor authentication, but no access to creator tools (which allow for revenue) and the famous blue verification checkmark.
The subscription to the “Blue” service was launched chaotically in the months following the Tesla CEO’s acquisition of Twitter for $44 billion, and its goal was to diversify sources of income and make account verification available to all interested users.
Whereas the blue verification mark was previously free and limited to specific categories of users with a certain level of fame, the feature has become paid but available to everyone.
Between this method and the sharp decline in content control, the use of the platform has become more confusing, with the increase of fake accounts whose owners buy the blue verification mark and exploit it to spread false information or rumors.
Many advertisers chose to withdraw from X. The platform’s value fell to $20 billion, and advertising revenues fell by half, according to Elon Musk. The network may become pay-for-all: in New Zealand and the Philippines, new users must pay $1 each year to use the app.
The network justified this move by seeking to curb automated accounts that could be used to artificially amplify political messages, for example.
The billionaire hopes to turn the platform into a multi-use application, similar to the Chinese WeChat model, which works as a messaging and online payment service.
Musk began testing adding a tool to make direct audio and video calls from “X”.
On Friday, he wrote the word “Freedom” on his personal page, republishing his message that he wrote a year ago, shortly after the takeover, “The bird is free,” in reference to Twitter’s blue bird, a slogan that is no longer used.